New Mexico Coach Uses Comic Skit to Promote Game Tickets
University of New Mexico head football coach Jason Eck is employing creative social media tactics, including a humorous video skit where he portrays a ticket sales manager, to boost ticket sales for an upcoming game against the Bison in Albuquerque.

Fargo Valley City, ND, October 19, 2026 —
University of New Mexico head football coach Jason Eck is using social media to promote ticket sales for an upcoming game against the Bison in Albuquerque. One of the tactics is a humorous video skit in which Eck portrays a ticket sales manager.
The skit is part of an effort to encourage ticket sales, according to the available description. It does not establish whether the approach has increased sales or how many tickets have been sold. No sales figures or attendance projections were provided.
The description also does not specify when the game will take place, which Bison team is the opponent, or the social media platform where the video appeared. Ticket prices, the video’s reach and any other promotional activities were not provided.
Eck’s appearance in the role of a ticket sales manager gives the promotion a comedic format, rather than presenting it solely as a conventional sales message. The available information, however, does not include details about the skit’s script or other elements of the campaign.
The effort is focused on an upcoming game in Albuquerque, but its timing and broader promotional context remain unclear. Without information about ticket sales before and after the video, its effect on demand cannot be assessed. The reported details describe the tactic and its stated purpose, but do not indicate whether the campaign has produced a measurable result.
Story summarized from the original created by Jeff Kolpack on www.inforum.com, see more information here.
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