Scheels Secures Naming Rights for New Two-Sheet Ice Rink in Horace
The West Fargo Hockey Association has announced that Scheels has purchased the naming rights for a new two-sheet ice rink being constructed in Horace. The facility will be named the Scheels Ice Center.
Fargo Valley City, ND, September 30, 2026 — The West Fargo Hockey Association has announced a significant development regarding a new ice rink facility under construction in Horace. Scheels, a prominent sporting goods retailer, has purchased the naming rights for the new venue.
As part of this agreement, the forthcoming two-sheet ice rink will officially be known as the Scheels Ice Center.
The announcement details a partnership between the West Fargo Hockey Association and Scheels, focusing on the naming sponsorship of the new recreational complex. The facility is being constructed in Horace and is designed to feature two ice sheets, indicating a substantial addition to the region’s sports infrastructure.
The specifics of the purchase, including the financial terms of the naming rights agreement, were not publicly disclosed at the time of the announcement. Information regarding the projected completion date for the Scheels Ice Center was also not provided.
The West Fargo Hockey Association is the entity behind the development, with Scheels now being the primary naming sponsor. The exact timeline for when the facility will be operational and open to the public has not yet been specified. Further details concerning the construction progress and intended usage of the Scheels Ice Center are expected to be released by the West Fargo Hockey Association in the future.
This naming deal signifies an investment in local sports facilities by Scheels. The new ice center is poised to serve as a venue for hockey and other ice-related activities, potentially benefiting athletes and the community in and around Horace. The West Fargo Hockey Association has indicated this partnership is a key step in enhancing the available resources for sports enthusiasts in the area. The precise capacity or features beyond the two ice sheets have not been detailed. The contractor responsible for the construction was not identified in the announcement. Details on any permitting status or inspection outcomes related to the project are also not yet available.
Story summarized from the original created by Forum staff on www.inforum.com, see more information here.
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